Guest article from Michelle Harris.
As certain markets become diluted with substandard products, you still expect the cream to rise to the top. Luckily for RunKeeper this happened to their superb product and propelled them into the spotlight amid a growing market. The app, which was developed by Fitness Keeper Inc. was voted the best running app for smartphones in 2012. The list by Life Hacker also included notable apps such as MapMyRun, the official Nike running app and Edomondo.
But why is RunKeeper so popular still? After tapping into a fledgling app market with a very good product, Fitness Keeper saw the potential of taking advantage of the surge in smartphone usage and mobile Internet capabilities across the world. With smartphone usage up to approximately 17% of the world’s population according to the development company behind mobile gaming portal PocketFruity, they knew the market would continue to grow. Thus, they built an app that would have community aspects to it and had potential to grow with the smartphone surge and add a more personal touch to their innovative creation.
Now the app has successfully built up a community of millions that its user base can actively interact with and share accomplishments or experiences with. It’s turned into a Facebook for runners if you like. Again, with such capabilities Fitness Keeper saw the need to tap into social platforms because of how influential such a trend was on many sectors hoping that it would help heighten the appeal of the app to an entirely new customer base. And it did! Also, RunKeeper is forever updating its app with improved functionalities, keeping it at the top of the pile for running apps amid some stiff competition. With an active social media team on Twitter that publishes guides and competitions for its users, RunKepper has captured the hearts of those who want to get into running, or have already been enamored with the sport.
So, if you’re looking for motivation to keep you going in the next few months months the RunKeeper app is probably the perfect aid to help you achieve your goals. With its huge community there’s a good chance one of your friends already uses it too, so set collective goals and stay fit with RunKeeper.